广告


艺术论坛杂志广告规格和要求




内页全页
页面尺寸:26.7 x 26.7 厘米
出血尺寸:27.3 x 27.3 厘米



半页
竖板

24.7 (H) x 11.4 厘米 (W)



半页
横板

12.1 (H) x 23.5 厘米 (W)



1/4
方形

12.1 (H) x 11.4 厘米 (W)

制作要求

直接制版
艺术论坛采用轮转胶版四色加网分色印刷页面尺寸是26.7 x 26.7 厘米文字应离页边 不少于0.7厘米非出血),页面含出血尺寸为 27.3 x 27.3 厘米非规范尺寸的文件可以在艺术论坛的指引下做出更改。《艺术论坛只接收电子文件进行直接制版我们已不再接收胶片)。

我们建议使用 Adobe InDesign 文件必须包含所有用到的字体和TIFF EPS 格式的足够像素的图片或标致)。我们也接受 Illustrator EPS 文件或 PDF 文件

设计
当设计中使用到照片资料时数码图片必须最少达到100%300dpi,线条矢量图片必须达到100%600dpi。如果提供透明正片请提供清晰的 4 x 5 英寸 (10.16 x 12.7 厘米或更大的透明正片或者 8 x 10 英寸 (20.32 x 25.4 厘米) 或更大的打印稿对更小的透明片或打印稿艺术论坛不对其清晰度负责字的排版可以 e-mail 发给纽约办公室,PDF 校样会通过e-mail以确认。《艺术论坛不提供彩色校样由客户提供的文件中出现的文字缺少或叠印艺术论坛将不负责任

颜色明细
艺术论坛是四色(CMYK) 印刷我们使用彩通(Pantone) 分进程色模拟器把PMS颜色转换成印刷色。《艺术论坛不对由于转换出现的颜色改变负责额外的颜色如金属和荧光色在艺术论坛的审批后可以在全页广告中出现使用额外颜色的费用为900美金除了四色图片外其它图片必须为黑白图片全灰色容易出现细条纹

彩色校样
全页彩色广告必须附带彩色校样。《艺术论坛不保证颜色能和以下数字点校样一致PolaProof, Kodak Approval, Fuji Final Proof。《艺术论坛不假定对颜色和其它校样一致负责黑白广告不要求数字点校样

图片:100% 300 像素矢量图:100%600像素

† †如果发PDF 文件请联系艺术论坛代表关于 Acrobat 文件

不正确的文件可能会导致额外的制作费关于制作问题请联系张思锐(sirui@artforum.com.cn)

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ARTFORUM MAGAZINE PRODUCTION SPECS



FULL PAGE
TRIM: 10 1/2" x 10 1/2" (26.7 cm x 26.7 cm)
BLEED: 10 3/4" x 10 3/4" (27.3 cm x 27.3 cm)



HALF PAGE
Vertical

9 3/4" h x 4 1/2" w



HALF PAGE
Horizontal

4 3/4" h x 9 1/4" w



QUARTER PAGE
Square

4 3/4" h x 4 1/2" w

PRODUCTION SPECIFICATIONS:

DIRECT-TO-PLATE
Artforum is printed on a web offset press, using a 4-color (cyan, magenta, yellow, black) halftone separation process. Page size is 10 1/2 x 10 1/2" (26.7 x 26.7 cm). Text should be no closer than 1/4" to the edge of the cut page (not the bleed). Full-bleed size is 10 3/4 x 10 3/4" (27.3 x 27.3 cm). Improperly sized material may be altered at Artforum’s discretion. Artforum only accepts digital files for direct-to-plate output. We no longer accept film.

We strongly prefer Adobe InDesign files (must include all necessary fonts; must also include graphics/logos/pictures in TIFF or EPS format at sufficient resolution†). We will also accept Illustrator EPS or PDF files † †.

DESIGN
When supplying photographic material for design purposes, digital images should be at least 300 dpi at 100%. Lineart: 600 dpi at 100%. If supplying transparency material please provide sharp 4 x 5" (or larger) transparencies or 8 x 10" (or larger) prints. Artforum is not responsible for clarity of reproduction from smaller transparencies or prints. All copy for typesetting can be e-mailed to the New York office. PDF proofs will be e-mailed for approval. Artforum does not supply color proofs. Artforum is not responsible for incorrect text knockout and overprint settings in files supplied by advertisers.

COLOR SPECIFICATIONS
Artforum is printed in CMYK color. We use the Pantone process-color simulator to convert PMS colors to process colors. Artforum is not responsible for any change of color due to conversion. Additional colors such as metallics and fluorescents are available at Artforum’s discretion for full-page ads. The charge for additional colors is $900. All images other than 4-color must be supplied in b&w. All full-bleed grays are prone to streaking.

COLOR PROOF
All full-page color ads must be accompanied by a color proof. Artforum can only guarantee color matching to the following digital dot proofs: PolaProof, Kodak Approval, Fuji Final Proof. Artforum will not assume responsibility for color matching to any other type of proof. A digital dot proof is not required for black-and-white ads. See “Other Production Charges” for missing- or incorrect-proof fees.

†Images: 300 dpi at 100%. Lineart: 600 dpi at 100%.

† † If sending PDFs please contact Artforum advertising for an Acrobat job options file.

Production charges will apply to improperly submitted materials.

PLEASE CONTACT Sirui Zhang 
(sirui@artforum.com.cn) WITH ANY PRODUCTION INQUIRIES.